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Should you ever find yourself stranded in the vicinity of Madison and 63rd without earrings or a watch, you’re in luck: Chopard, world-renowned creator of luxurious personal ornamentation, has recently opened its 100th and largest store at 709 Madison Avenue to meet all your jewelry and horology needs. (No “w”—the latter term strictly connotes the science of measuring time; although, in a wider sense, a reliable timepiece certainly facilitates the accurate billing of all manner of services rendered.)
Behind eighteen-foot high windows composed of special UV filtering glass, which is environmentally friendly by keeping the boutique cooler and thus reducing toxic emissions from air conditioners, Chopard celebrated not only its brand-new location, but also its partnership with ASPCA, the American Society for Prevention of Cruelty to Animals. Chopard CEO Marc Hruschka and Co-President Caroline Gruosi-Scheufele enjoyed cocktails and Hors D’ouvres with Ellen and Chuck Scarborough, Hana Soupkova, Somers and Jonathan Farkas, Cornelia and Marty Bregman, as well as some of their guests’ four-legged escorts, who were served water and species-appropriate designer biscuits.
Especially for the opening, Chopard whipped up a “Happy Paw” collection with 5% of the proceeds donated to the ASPCA. Of course, the items in this collection were meant to be worn by humans, as blinging up Fido would be cruel and therefore in blatant contravention to the ASPCA’s mission.
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